![](https://images.squarespace-cdn.com/content/v1/62186553c87c622787f47685/84ccccd5-ef88-4914-99be-7b04aff18ba4/1W1A9767-Edit.jpg)
Welcome to Amanda’s semi-regular blog, where she writes about how to improve business profitability
![What's distracting you?](https://images.squarespace-cdn.com/content/v1/62186553c87c622787f47685/9fcbe8a9-838d-4243-be3b-33b236f1a39b/a-book-1853677_1920.jpg)
What's distracting you?
Distraction is a state. Things that distract, divide our attention or prevent our concentration. The word itself has its roots in latin – ‘distractus’ meaning to draw apart. We humans have been suffering distraction for centuries, the word itself dating back to 1350-1400 in Middle England.